Today's true coffee lovers are a larger number of connoisseurs than enthusiasts, as they are turning out to be highly educated, expert judges of all things coffee-related. They hope to value coffee as one would wine, with a quest to know everything from what date it was roasted on to the precise farm on which it was grown.
The Third Wave Coffee movement started around 10 years ago by those with a true obsession in regards to each step on a coffee bean's journey from planting to brewing. They sought out "single origin" beans harvested in specific conditions varying from soil type to height; climate to the way in which they were selected.